ACTIVE SOCIAL LISTENING
Big data and artificial intelligence.
Communication, positioning and reputation strategies are based on having quality information. Through the combination of tools and specialists in trend analysis, we identify patterns and/or behaviors of users of digital media, which have a high potential to generate positive and/or negative situations for a company, government, brand or public person.
Active social listening monitoring allows knowing the positioning and perception of users towards any factor that may be of interest, in addition to measuring the impact of communication actions and identifying the best opportunities to join the social conversation.
CONTACT USHOW IT WORKS?
Our platforms have a high level of infiltration, which allows us to monitor
conversations in digital media, on all the strategic topics of our clients.
We share some of the main features of our tools.
ANALYSIS
It has the ability to analyze large volumes of information from digital media.
LISTEN
Identify what people are saying through digital channels.
ORGANIZATION
It organizes the information graphically and classifies it by topics and categories of interest.
CLASSIFICATION
It has algorithms that help segment relevant information from irrelevant information.
IMPACT
Measure the reach and impact of digital media campaigns.
REPORTS
Generate metrics in real time or with the periodicity that is functional to our client.